New Orleans locals have a long devoted history with Mardi Gras. So for this program, we worked against the strategic insight of From Sidewalk to Neutral Ground, a saying that hits home with local celebrations off the beaten path. I led the team in working with an illustrator to develop a unique illustration featuring key local attributes, capturing the spirit of Mardi Gras through the eyes of a local. 3D trees flank the large display, bringing the neighborhood vibe to life.