Vienna Beef

We all know that hot dogs and beer make the perfect pair. But to truly elevate it, we brought two of Chicago’s favorites together: the Vienna Beef Chicago dog and Miller Lite. We took these two Chicago icons and created a month-long event that culminated on National Hot Dog Day. I led the team in developing a look and feel inspired by Chicago’s long-lived hot dog stand murals. The result was a very successful campaign that resonated with locals and garnered media attention.