If you’re not a tech-savvy person, the process of finding a computer processor can be very overwhelming. That’s why Intel tasked us with the job of making the shopper experience easier. Our solution was to create a series of retail toolkits that walked consumers step by step through the benefits of each processor using simple stories, and opportunities to make a purchase on the spot.

Working under the platform of “Intel Inside,” we brought the product benefits to life not only in a human way, but in an entertaining way. I had the opportunity to run multiple lifestyle and studio shoots and ultimately bring “Intel Inside” to consumers by showcasing real world uses with Intel’s products. 

This work was distributed to 36 countries and translated into 36 different languages through retail toolkits packed with POS, customizable e-comm pieces, digital and social assets that communicated our message at every touchpoint through the shopper journey.