100th Reno Rodeo

The 100th year of the Reno Rodeo created a unique opportunity to create a custom program tailored to its event spectators hailing from all over the world. I led our team through concept ideation, which ultimately came to life through a bull riding AR experience, covetable pieces like a custom belt buckle to commemorate the occasion and a limited-edition barrel racer neon. A huge presence at retail gave distributors and retailers recognition and a boost in sales.