Keeping California Chill

My favorite localized program came from the state of California, which required different strategies in itself for its large and highly diverse regions. We went all out by introducing an AR experience with Trigger XR, supporting social posts, digital assets, POS and merch based on the particular climates and cultures found throughout the state. All of this was supported with new primary and secondary packaging. And by paving the way with this campaign, we set the tone for future iterations and created materials leveraged for national campaign materials, too.